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BodyArmor · Feb 2024

Field of Fake

Opens on an uncanny AI-generated sports world of distorted athletes, then snaps to real athletes with the line 'No substitute for real.'

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Tools used

Undisclosed. No tool has been publicly credited for this ad.

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Named among Ad Age's top AI marketing activations of 2024, per BUOY.

Sources

  1. buoy.studio https://buoy.studio/work/bodyarmor-super-bowl-lviii-field-of-fake/
  2. mediapost.com https://www.mediapost.com/publications/article/393249/bodyarmor-challenges-field-of-fake-i…