Every brand ad made with AI, and the tools behind it
A sourced database of brand ads made with generative AI: who made them, which tools were publicly credited, and how audiences reacted. Unknowns stay marked Undisclosed.
The End of Oak Street x Dogbone Podcast
AI-animated dog podcast hosts interview Starbuck, the dog from the film, to promote the movie's release.
International Furniture. Unbeatable Price.
A light comedy about a woman chasing international experiences who finds international furniture at Royaloak. Billed as its first fully AI-created campaign.
Equinox global campaign (AI 'false realities')
A campaign Equinox said explored 'the false realities created by AI', including an image of an Asian woman's head as a robot.
Fang Taozi contact lens ad
AI actress Fang Taozi tells a friend her colored contact lenses stay comfortable all day. Neither woman in the ad is real.
Obsession (anti-drug PSA)
A fictional AI girl group personifying drugs sings their 'benefits' before turning into haggard men to deliver the anti-drug message.
Take Your Time (spec)
An unofficial, semi-autobiographical tribute to Guinness ads: a life lived inside the slow pour of one pint.
NBA Finals champions celebration
A cinematic, Easter-egg-packed celebration of the NBA Finals winner, prepped for both possible winners and published within five days.
Lil Lean promo images
Editorial-style images of models posing with the ice cream brand's 'Lil Lean' treat, which Entertainment Weekly confirmed used AI-generated models.
Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Beyond the Tests (MH900)
A glitch-born robot, QUECH-01, escapes to test a new hiking boot in the wild, then concludes human testers make the final call.
Creative Flow: Activated
Creators stay locked in while chaos escalates around them (circus bees, lucha libre, monster trucks), a metaphor for tool overload.
We Come To You
Absurd phone disasters involving ghosts, Sasquatch and UFOs, all fixed by Samsung's doorstep repair service.
Pelicana AI chicken-family ad
Anthropomorphized fried-chicken characters in a comedy about a baby that looks like seasoned chicken and a suspicion of infidelity.
Gopher 5 spokesrodent
A new gopher spokescharacter for the Gopher 5 game, made with a hybrid of live action, custom CG and AI animation.
Every Journey Matters
A 50+ scene film tracing Saudi lives from school runs to first drives, with Mobil as a quiet constant. The agency says no cameras, crew, locations or actors were used.
Lorem Ipsum (Samurai / Mafia / Western)
Three slick AI genre films whose dialogue is all placeholder 'lorem ipsum', arguing that AI can deliver visuals but stories still need human writers.
Every deck tells a story (spec)
Unofficial spec ad where the face cards break out of the deck, each with its own voice and personality.
Shake Your Bots Off
Svedka's Fembot and new partner Brobot dance at a human party in the brand's first Super Bowl spot. Human dance performances were translated onto the robots through a custom AI pipeline.
Dreaming of DEELING
Deel customers drift into dreamlike AI-built worlds where their HR worries disappear. Only the copywriting was human; everything else was generated.
Your Vision. Our Light.
For its 10th anniversary, the lighting company ran its first fully AI-generated campaign built around AI-generated characters and an orange glass 'Supersign'. It labeled the work as AI-generated up front.
Lemmings (AI hype)
Lemmings illustrate the risk of following AI hype blindly. Ad Age reports the entire ad was generated in Brandtech's Pencil tool.
Samsung social campaign (AI-generated shorts)
A set of short social videos made with generative AI, each using a different amount of AI-generated material.
Splash Pad
Kids play at an ordinary splash pad, except the water is visibly filthy, paired with a stat about 703 million people lacking clean water. Promotes the charity's Experience Lab in Franklin, TN.
Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
Artlist Big Game ad
A behind-the-scenes riff on other Super Bowl LX commercials, made to prove the spot was produced in days. Artlist says it was conceived, produced and delivered in five days with its own AI toolkit.
O carro que conhece você (Haval H6)
A father-daughter story about time passing, used to launch the Haval H6 hybrid SUV. GWM calls it Brazil's first car commercial made 100% with AI, with virtual actors and an AI-generated song.
Strog Drama
Real fan posts begging for Steak Stroganoff's return are turned into over-the-top AI mini-dramas: a raft survivor, an astronaut, a storm-soaked man.
The Wipemare
A darkly surreal satire of Western toilet-paper habits that makes the case for washing instead.
Maradona Official apparel launch
A complete AI-built brand world for the first official Maradona apparel label, timed to the World Cup.
All New MG3 launch spot
Launch commercial for the gasoline and hybrid MG3 with AI-generated images, video, voiceover and music. Described as Latin America's first AI-made spot.
Moria hybrid launch campaign
Giant real-world installations for the series Moria were extended on social with three hyperreal AI 'installations': oversized nails, a rooftop piece and a planetarium.
Liberá tu cocodrilo
A live shoot in Quito combined with AI-generated characters and environments.
Don't Touch My Mini
Mini fragrances keep vanishing from creator packages, so Adopt activates a fictional 'Code Rose' crisis unit and locks the rest in safes.
The Dream Brief
Luma invited creatives to make full commercials with its tools and offered $1M for any entry that won a Cannes Lions Gold.
The ultimate collector (Impossible Ad)
A four-act fashion film tracing the founder's path from Sag Harbor vintage shops to Paris to an endless pink dinner party. Made for Google's Creative Lighthouse 'Impossible Ads' program.
Snapple Real Facts films
Hundreds of under-the-cap 'Real Facts' turned into surreal short films, like a conga line of migrating spiny lobsters. AI use was disclosed in the social posts.
Stan the State Farm Stanchion Pad
The red stanchion pad under the basket becomes a deadpan AI social commentator. Gemini drafts responses to live highlights, and Veo 3 renders lip-synced clips after a quick human review.
It's the Most Terrible Time of the Year
A montage of holiday disasters (smashed gifts, caroling mishaps, Santa in traffic) ending with 'hide out in McDonald's till January'.
DeVain Digital Creative Project
Surreal, deliberately uncanny AI visuals built around the DeVain handbag as an artist collaboration.
Drive Like an Animal
AI-generated animals (including a llama) take over the roads, with Flo's voice retained.
Holidays Are Coming (2025)
A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.
Eon.io backup film
A retro-futuristic B2B explainer that contrasts clunky old backup systems with Eon's automated cloud backup platform. Toaster EMEA's first fully AI film.
60 Days of Prepmas (Mary Prepmas)
A polite, faintly passive-aggressive AI assistant counts down 60 days to Christmas across 81 human-written scripts, each spot live for 24 hours.
Planning a Quick Getaway? Just Ask Google
A plush turkey named Tom uses Search's AI Mode to plan an escape before Thanksgiving. Google's first fully AI-generated TV ad.
AI Commercial
A Turkish snack brand's commercial generated start to finish with AI, including the music, by a 12-person team.
AI presenter TikTok ads
An AI-generated presenter pitches home internet and a cashback offer.
Locos
Spontaneous low-cost trips, from carbonara in Rome to a gondola in Venice, in the airline's first fully AI campaign. The title plays on 'locos' and 'low-cost'.
Guess AI model ad in Vogue
A two-page Vogue ad featuring an AI-generated model, Vivienne.
J.Crew x Vans Instagram images
Nostalgic-looking campaign images that critics said showed AI glitches. J.Crew credited 'digital art' but did not label it as AI.
H&M AI digital twins (denim)
Digital twins of 30 real models, who keep the rights and get paid, used for social posts and a denim campaign. AI imagery is watermarked.
Pulled Over (spec)
Unofficial fan-made Liquid Death ad built entirely in Veo 3.
(w)Rap Battle
A diss-track music video aimed at McDonald's returning Snack Wrap, billed as the first AI-generated diss track. Made in about three days after the team scrapped image-to-video and switched to Veo 3 only.
eToro is Everywhere
Built on the Baader-Meinhof effect: once you start investing, you notice investors everywhere. A global campaign localized into 15 languages and billed as one of the first large brand campaigns fully produced with Veo 3.
Kalshi NBA Finals spot
A rapid-fire montage of surreal characters betting on everything. 300-400 Veo 3 generations were cut to about 15 clips in two to three days.
Spend Right (national TV spot)
AI-generated people describe how they'll 'spend right today' in a standard-format credit card commercial, which Coign called the first fully AI-generated national TV ad in financial services.
AI avatars campaign (openly fake spokespeople)
Lifelike AI spokespeople admit they're fake while talking up Ritual's traceable ingredients and clinical studies. Concepted and executed in a 24-hour sprint right after Veo 3 launched.
Chile snow season (Veo 3 campaign)
Four videos of different AI-generated travelers urging viewers to book flights to Chile's ski season. LATAM was Google's first client in Brazil to run a Veo 3 campaign.
Chingu Ya!
An iced drink becomes a portal into K-pop-flavored fantasy worlds with three flavor mascots, aimed at Gen Z across Southeast Asia.
Come Back Stronger
A Saudi-only AI film marking Volvo's return to the market, telling an emotional human story without ever showing a car.
trivago x Jürgen Klopp (AI localization)
A single Klopp shoot localized into 12 languages with AI lip-sync and voice adjustment, airing in about 20 countries.
Surface for Business (Copilot+ PCs)
A product ad for Surface Pro and Surface Laptop for Business mixing live-action close-ups with AI-generated quick cuts of people at work. AI stills were animated in Hailuo or Kling.
Louis' Christmas Eve
Louis the Cat, a long-running KPN character, goes on a Christmas Eve adventure in the Dutch telecom's first fully AI-generated commercial, built shot by shot from a director's board.
Cathay Cargo animal freighter film
A modern-day ark: sloths, alpacas, parrots and giraffes calmly board a Cathay Cargo freighter. Planned as a live-action animal shoot, then made without shooting a single frame.
Taxfix Veo commercials
The German tax app tested AI-only, human-made and hybrid spots against each other on YouTube, then moved to Veo 3 commercials for connected TV. Gemini was used to structure prompts.
Skechers Vogue full-page ad
An illustrated full-page ad with warped background figures and garbled text that critics widely read as AI-generated.
Break from Artificial (Holiday Edition)
A parody of Coca-Cola's AI holiday ad: Santa on a drone, a polar bear eating presents and uncanny people drinking brown soda, before cutting to real people drinking Zevia.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Be the investor you want to be
An AI cast delivers 'I'm the one who can be 100 different investors all at once'. Aired in 45 markets in 19 languages.
Sunset Dream (Mango Teen)
Real garments were photographed, then placed on AI-generated models. Billed as Mango's first fully AI-generated campaign, running in 95 markets.
The Origin of Toys"R"Us
Founder Charles Lazarus dreams up Geoffrey the Giraffe. The first brand film made with Sora, with corrective VFX and an original score.
Styled by Moto
AI-generated models walk a runway in outfits built from Motorola's batwing logo, in the six Pantone colors of the Razr 50. The models, environments and music are all AI-generated.
Civil War promotional images
AI-generated images of war-torn U.S. landmarks posted to promote Alex Garland's Civil War. None of the scenes appear in the film.
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Field of Fake
Opens on an uncanny AI-generated sports world of distorted athletes, then snaps to real athletes with the line 'No substitute for real.'
Million Dollar Whopper
Fans picked toppings and AI generated an image of their custom Whopper plus a shareable ad with a personalized jingle.
Different Every Time
Two friends eat a Starburst and get pulled into AI-styled worlds. A modular pipeline produced 20 world styles and 320 video variants so viewers rarely see the same ad twice.
Como Nossos Pais (VW 70 years)
AI recreates the late singer Elis Regina to duet with her daughter Maria Rita, promoting the electric ID.Buzz.
Jen AI
An AI Jennifer Lopez generates personalized cruise invitations to send to friends.
Masterpiece
A Coke bottle passes through famous artworks that come to life. AI sped up painterly animation alongside live action, CGI and hand animation.
Create Real Magic
A custom AI art platform that let artists remix Coca-Cola archive assets, with winning works shown on landmark billboards.
Michelin tire through the seasons
A tire travels through changing landscapes to show seasonal tire types, originally planned as stop-motion.
A.I. Ketchup
Heinz prompted an AI image generator with 'ketchup' and variations like 'ketchup renaissance', and the results kept looking like Heinz. A follow-up to its 'Draw Ketchup' campaign.
Under Armour Chile (national hockey teams)
Under Armour's first commercial produced in Chile: a night-time hockey shoot with fire effects added in Runway.
Woolite goats
A one-shot brief for a soft-furred goat grew into a minute-long piece with goats in many situations, enabled by AI.
Member testimonial TV spot (100-member end card)
A national testimonial spot whose end card animates a grid of 85+ real Chime members, built by turning their UGC photos into broadcast-ready moving portraits.
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