60 Days of Prepmas (Mary Prepmas)
A polite, faintly passive-aggressive AI assistant counts down 60 days to Christmas across 81 human-written scripts, each spot live for 24 hours.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Reported +43% YoY sales, +17% store traffic; nominated at the 2026 B&T Awards.
Sources
- mcandv.com https://mcandv.com/portfolio/mary-prepmas/
- campaignbrief.com https://campaignbrief.com/60-days-of-prepmas-delivers-exceptional-christmas-results-for-ki…
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