Brand ads made with Runway
AI video platform and model maker (Gen-4.5, Aleph), widely used for generation and video-to-video edits.
- 13 ads from 12 brands, released 2023 to 2026.
- Formats: TV (4), Brand film (3), Online video (3), Social (2), OOH (1).
- 2 drew documented public backlash.
- Often credited alongside: Midjourney (5), FLUX (4), Kling (4), Luma (4), Google Veo (3).
- Only ads whose sources name Runway are listed; we don't infer tools from how an ad looks.
Dreaming of DEELING
Deel customers drift into dreamlike AI-built worlds where their HR worries disappear. Only the copywriting was human; everything else was generated.
Splash Pad
Kids play at an ordinary splash pad, except the water is visibly filthy, paired with a stat about 703 million people lacking clean water. Promotes the charity's Experience Lab in Franklin, TN.
Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
60 Days of Prepmas (Mary Prepmas)
A polite, faintly passive-aggressive AI assistant counts down 60 days to Christmas across 81 human-written scripts, each spot live for 24 hours.
AI Commercial
A Turkish snack brand's commercial generated start to finish with AI, including the music, by a 12-person team.
Locos
Spontaneous low-cost trips, from carbonara in Rome to a gondola in Venice, in the airline's first fully AI campaign. The title plays on 'locos' and 'low-cost'.
Chingu Ya!
An iced drink becomes a portal into K-pop-flavored fantasy worlds with three flavor mascots, aimed at Gen Z across Southeast Asia.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Michelin tire through the seasons
A tire travels through changing landscapes to show seasonal tire types, originally planned as stop-motion.
Under Armour Chile (national hockey teams)
Under Armour's first commercial produced in Chile: a night-time hockey shoot with fire effects added in Runway.
Woolite goats
A one-shot brief for a soft-furred goat grew into a minute-long piece with goats in many situations, enabled by AI.
Member testimonial TV spot (100-member end card)
A national testimonial spot whose end card animates a grid of 85+ real Chime members, built by turning their UGC photos into broadcast-ready moving portraits.
Brands that used Runway
- Coca-Cola4
- Under Armour2
- charity: water: Splash Pad
- Chime: Member testimonial TV spot (100-member end card)
- Chingu Cafe: Chingu Ya!
- Deel: Dreaming of DEELING
- Doyuyo: AI Commercial
- Kitchen Warehouse: 60 Days of Prepmas (Mary Prepmas)
- Michelin: Michelin tire through the seasons
- Salomon: Salomon global brand campaign
- Wizz Air: Locos
- Woolite: Woolite goats