Chingu Ya!
An iced drink becomes a portal into K-pop-flavored fantasy worlds with three flavor mascots, aimed at Gen Z across Southeast Asia.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Studio reports 280K+ TikTok plays in the first 48 hours.
Sources
- odd.global https://odd.global/portfolio-item/asiafoods-chingu-ya/
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