AI social media ads
Brand social media ads (Instagram, TikTok, Douyin and other feeds) made with generative AI, newest first. An ad can appear in more than one format if it ran across several.
- 29 ads from 28 brands, released 2022 to 2026.
- 14 of 29 publicly credit at least one AI tool. Most credited: Google Veo (5), Higgsfield (5), Nano Banana (5), Kling (4).
- 10 drew documented public backlash, and 6 were pulled or taken down.
The End of Oak Street x Dogbone Podcast
AI-animated dog podcast hosts interview Starbuck, the dog from the film, to promote the movie's release.
Equinox global campaign (AI 'false realities')
A campaign Equinox said explored 'the false realities created by AI', including an image of an Asian woman's head as a robot.
Fang Taozi contact lens ad
AI actress Fang Taozi tells a friend her colored contact lenses stay comfortable all day. Neither woman in the ad is real.
Obsession (anti-drug PSA)
A fictional AI girl group personifying drugs sings their 'benefits' before turning into haggard men to deliver the anti-drug message.
NBA Finals champions celebration
A cinematic, Easter-egg-packed celebration of the NBA Finals winner, prepped for both possible winners and published within five days.
Lil Lean promo images
Editorial-style images of models posing with the ice cream brand's 'Lil Lean' treat, which Entertainment Weekly confirmed used AI-generated models.
We Come To You
Absurd phone disasters involving ghosts, Sasquatch and UFOs, all fixed by Samsung's doorstep repair service.
Pelicana AI chicken-family ad
Anthropomorphized fried-chicken characters in a comedy about a baby that looks like seasoned chicken and a suspicion of infidelity.
Your Vision. Our Light.
For its 10th anniversary, the lighting company ran its first fully AI-generated campaign built around AI-generated characters and an orange glass 'Supersign'. It labeled the work as AI-generated up front.
Samsung social campaign (AI-generated shorts)
A set of short social videos made with generative AI, each using a different amount of AI-generated material.
Strog Drama
Real fan posts begging for Steak Stroganoff's return are turned into over-the-top AI mini-dramas: a raft survivor, an astronaut, a storm-soaked man.
Maradona Official apparel launch
A complete AI-built brand world for the first official Maradona apparel label, timed to the World Cup.
Moria hybrid launch campaign
Giant real-world installations for the series Moria were extended on social with three hyperreal AI 'installations': oversized nails, a rooftop piece and a planetarium.
Don't Touch My Mini
Mini fragrances keep vanishing from creator packages, so Adopt activates a fictional 'Code Rose' crisis unit and locks the rest in safes.
Snapple Real Facts films
Hundreds of under-the-cap 'Real Facts' turned into surreal short films, like a conga line of migrating spiny lobsters. AI use was disclosed in the social posts.
Stan the State Farm Stanchion Pad
The red stanchion pad under the basket becomes a deadpan AI social commentator. Gemini drafts responses to live highlights, and Veo 3 renders lip-synced clips after a quick human review.
DeVain Digital Creative Project
Surreal, deliberately uncanny AI visuals built around the DeVain handbag as an artist collaboration.
AI presenter TikTok ads
An AI-generated presenter pitches home internet and a cashback offer.
J.Crew x Vans Instagram images
Nostalgic-looking campaign images that critics said showed AI glitches. J.Crew credited 'digital art' but did not label it as AI.
H&M AI digital twins (denim)
Digital twins of 30 real models, who keep the rights and get paid, used for social posts and a denim campaign. AI imagery is watermarked.
(w)Rap Battle
A diss-track music video aimed at McDonald's returning Snack Wrap, billed as the first AI-generated diss track. Made in about three days after the team scrapped image-to-video and switched to Veo 3 only.
Spend Right (national TV spot)
AI-generated people describe how they'll 'spend right today' in a standard-format credit card commercial, which Coign called the first fully AI-generated national TV ad in financial services.
AI avatars campaign (openly fake spokespeople)
Lifelike AI spokespeople admit they're fake while talking up Ritual's traceable ingredients and clinical studies. Concepted and executed in a 24-hour sprint right after Veo 3 launched.
Chingu Ya!
An iced drink becomes a portal into K-pop-flavored fantasy worlds with three flavor mascots, aimed at Gen Z across Southeast Asia.
Styled by Moto
AI-generated models walk a runway in outfits built from Motorola's batwing logo, in the six Pantone colors of the Razr 50. The models, environments and music are all AI-generated.
Civil War promotional images
AI-generated images of war-torn U.S. landmarks posted to promote Alex Garland's Civil War. None of the scenes appear in the film.
Different Every Time
Two friends eat a Starburst and get pulled into AI-styled worlds. A modular pipeline produced 20 world styles and 320 video variants so viewers rarely see the same ad twice.
Michelin tire through the seasons
A tire travels through changing landscapes to show seasonal tire types, originally planned as stop-motion.
A.I. Ketchup
Heinz prompted an AI image generator with 'ketchup' and variations like 'ketchup renaissance', and the results kept looking like Heinz. A follow-up to its 'Draw Ketchup' campaign.
Brands
- Samsung2
- A24: Civil War promotional images
- Adopt Parfums: Don't Touch My Mini
- Chingu Cafe: Chingu Ya!
- Coign: Spend Right (national TV spot)
- Equinox: Equinox global campaign (AI 'false realities')
- ESPN / SportsCenter: NBA Finals champions celebration
- H&M: H&M AI digital twins (denim)
- Heinz: A.I. Ketchup
- Hong Kong Correctional Services Department: Obsession (anti-drug PSA)
- J.Crew: J.Crew x Vans Instagram images
- LEDVANCE: Your Vision. Our Light.
- Maradona Official: Maradona Official apparel launch
- Michelin: Michelin tire through the seasons
- Motorola: Styled by Moto
- Netflix Latin America: Moria hybrid launch campaign
- Noodles & Company: Strog Drama
- Nutnutlook: Fang Taozi contact lens ad
- Pelicana: Pelicana AI chicken-family ad
- Popeyes: (w)Rap Battle
- Ritual: AI avatars campaign (openly fake spokespeople)
- SMiZE & DREAM: Lil Lean promo images
- Snapple: Snapple Real Facts films
- Starburst: Different Every Time
- State Farm: Stan the State Farm Stanchion Pad
- Valentino Garavani: DeVain Digital Creative Project
- Vodafone Germany: AI presenter TikTok ads
- Warner Bros.: The End of Oak Street x Dogbone Podcast