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Coign · Jun 2025

Spend Right (national TV spot)

AI-generated people describe how they'll 'spend right today' in a standard-format credit card commercial, which Coign called the first fully AI-generated national TV ad in financial services.

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Tools used

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Coign says it took half a day and under 1% of a traditional shoot's budget.

Sources

  1. axios.com https://www.axios.com/2025/06/05/ai-generated-commercial-coign-veo

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