Fully AI-generated ads
Brand ads whose sources describe the footage or visuals as fully AI-generated. Some still credit humans for script, edit, music or sound; each entry notes what the source says.
- 32 ads from 30 brands, released 2024 to 2026.
- 26 of 32 publicly credit at least one AI tool. Most credited: Google Veo (17), Luma (7), Midjourney (7), Kling (6).
- Formats: TV (10), Online video (8), Brand film (7), Social (7), Cinema (2).
- 31 official brand ads and 1 spec ad (unofficial work not commissioned by the brand).
- 5 drew documented public backlash, and 2 were pulled or taken down.
International Furniture. Unbeatable Price.
A light comedy about a woman chasing international experiences who finds international furniture at Royaloak. Billed as its first fully AI-created campaign.
Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Every Journey Matters
A 50+ scene film tracing Saudi lives from school runs to first drives, with Mobil as a quiet constant. The agency says no cameras, crew, locations or actors were used.
Dreaming of DEELING
Deel customers drift into dreamlike AI-built worlds where their HR worries disappear. Only the copywriting was human; everything else was generated.
Your Vision. Our Light.
For its 10th anniversary, the lighting company ran its first fully AI-generated campaign built around AI-generated characters and an orange glass 'Supersign'. It labeled the work as AI-generated up front.
Lemmings (AI hype)
Lemmings illustrate the risk of following AI hype blindly. Ad Age reports the entire ad was generated in Brandtech's Pencil tool.
Splash Pad
Kids play at an ordinary splash pad, except the water is visibly filthy, paired with a stat about 703 million people lacking clean water. Promotes the charity's Experience Lab in Franklin, TN.
Artlist Big Game ad
A behind-the-scenes riff on other Super Bowl LX commercials, made to prove the spot was produced in days. Artlist says it was conceived, produced and delivered in five days with its own AI toolkit.
O carro que conhece você (Haval H6)
A father-daughter story about time passing, used to launch the Haval H6 hybrid SUV. GWM calls it Brazil's first car commercial made 100% with AI, with virtual actors and an AI-generated song.
The Wipemare
A darkly surreal satire of Western toilet-paper habits that makes the case for washing instead.
Don't Touch My Mini
Mini fragrances keep vanishing from creator packages, so Adopt activates a fictional 'Code Rose' crisis unit and locks the rest in safes.
The ultimate collector (Impossible Ad)
A four-act fashion film tracing the founder's path from Sag Harbor vintage shops to Paris to an endless pink dinner party. Made for Google's Creative Lighthouse 'Impossible Ads' program.
It's the Most Terrible Time of the Year
A montage of holiday disasters (smashed gifts, caroling mishaps, Santa in traffic) ending with 'hide out in McDonald's till January'.
Holidays Are Coming (2025)
A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.
Eon.io backup film
A retro-futuristic B2B explainer that contrasts clunky old backup systems with Eon's automated cloud backup platform. Toaster EMEA's first fully AI film.
Planning a Quick Getaway? Just Ask Google
A plush turkey named Tom uses Search's AI Mode to plan an escape before Thanksgiving. Google's first fully AI-generated TV ad.
AI Commercial
A Turkish snack brand's commercial generated start to finish with AI, including the music, by a 12-person team.
Locos
Spontaneous low-cost trips, from carbonara in Rome to a gondola in Venice, in the airline's first fully AI campaign. The title plays on 'locos' and 'low-cost'.
Pulled Over (spec)
Unofficial fan-made Liquid Death ad built entirely in Veo 3.
(w)Rap Battle
A diss-track music video aimed at McDonald's returning Snack Wrap, billed as the first AI-generated diss track. Made in about three days after the team scrapped image-to-video and switched to Veo 3 only.
eToro is Everywhere
Built on the Baader-Meinhof effect: once you start investing, you notice investors everywhere. A global campaign localized into 15 languages and billed as one of the first large brand campaigns fully produced with Veo 3.
Kalshi NBA Finals spot
A rapid-fire montage of surreal characters betting on everything. 300-400 Veo 3 generations were cut to about 15 clips in two to three days.
Spend Right (national TV spot)
AI-generated people describe how they'll 'spend right today' in a standard-format credit card commercial, which Coign called the first fully AI-generated national TV ad in financial services.
AI avatars campaign (openly fake spokespeople)
Lifelike AI spokespeople admit they're fake while talking up Ritual's traceable ingredients and clinical studies. Concepted and executed in a 24-hour sprint right after Veo 3 launched.
Chile snow season (Veo 3 campaign)
Four videos of different AI-generated travelers urging viewers to book flights to Chile's ski season. LATAM was Google's first client in Brazil to run a Veo 3 campaign.
Chingu Ya!
An iced drink becomes a portal into K-pop-flavored fantasy worlds with three flavor mascots, aimed at Gen Z across Southeast Asia.
Come Back Stronger
A Saudi-only AI film marking Volvo's return to the market, telling an emotional human story without ever showing a car.
Louis' Christmas Eve
Louis the Cat, a long-running KPN character, goes on a Christmas Eve adventure in the Dutch telecom's first fully AI-generated commercial, built shot by shot from a director's board.
Cathay Cargo animal freighter film
A modern-day ark: sloths, alpacas, parrots and giraffes calmly board a Cathay Cargo freighter. Planned as a live-action animal shoot, then made without shooting a single frame.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Be the investor you want to be
An AI cast delivers 'I'm the one who can be 100 different investors all at once'. Aired in 45 markets in 19 languages.
Styled by Moto
AI-generated models walk a runway in outfits built from Motorola's batwing logo, in the six Pantone colors of the Razr 50. The models, environments and music are all AI-generated.
AI tools credited
Brands
- Coca-Cola4
- eToro2
- Adopt Parfums: Don't Touch My Mini
- Artlist: Artlist Big Game ad
- Bidetlity: The Wipemare
- Cathay Cargo: Cathay Cargo animal freighter film
- charity: water: Splash Pad
- Chingu Cafe: Chingu Ya!
- Coign: Spend Right (national TV spot)
- Deel: Dreaming of DEELING
- Doyuyo: AI Commercial
- Eon.io: Eon.io backup film
- Google: Planning a Quick Getaway? Just Ask Google
- GWM Brasil: O carro que conhece você (Haval H6)
- Jeep: Tire Story
- Kalshi: Kalshi NBA Finals spot
- KPN: Louis' Christmas Eve
- LATAM Airlines: Chile snow season (Veo 3 campaign)
- LEDVANCE: Your Vision. Our Light.
- Liquid Death: Pulled Over (spec)
- LoveShackFancy: The ultimate collector (Impossible Ad)
- McDonald's Netherlands: It's the Most Terrible Time of the Year
- Mobil: Every Journey Matters
- Motorola: Styled by Moto
- NetApp: Lemmings (AI hype)
- Popeyes: (w)Rap Battle
- Ritual: AI avatars campaign (openly fake spokespeople)
- Royaloak Furniture: International Furniture. Unbeatable Price.
- Volvo Cars: Come Back Stronger
- Wizz Air: Locos