Coca-Cola · Nov 2024 Backlash
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
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Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
Heavy backlash ('soulless'); Coca-Cola said it met its holiday ad benchmarks.
Sources
- forbes.com https://www.forbes.com/sites/danidiplacido/2024/11/16/coca-colas-ai-generated-ad-controver…
- nytimes.com https://www.nytimes.com/2024/11/20/style/coca-cola-holiday-ads-ai.html
- adweek.com https://www.adweek.com/creativity/ai-powered-holiday-ad-earns-coca-cola-a-lump-of-coal/
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