Brand ads made with Luma
Luma AI, maker of the Dream Machine platform and Ray video models.
- 8 ads from 8 brands, released 2024 to 2026.
- Formats: Online video (2), Social (2), TV (2), Brand film (1), OOH (1).
- 2 drew documented public backlash.
- Often credited alongside: Midjourney (4), Runway (4), FLUX (3), Google Veo (3), Kling (3).
- Only ads whose sources name Luma are listed; we don't infer tools from how an ad looks.
Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Dreaming of DEELING
Deel customers drift into dreamlike AI-built worlds where their HR worries disappear. Only the copywriting was human; everything else was generated.
The Dream Brief
Luma invited creatives to make full commercials with its tools and offered $1M for any entry that won a Cannes Lions Gold.
Eon.io backup film
A retro-futuristic B2B explainer that contrasts clunky old backup systems with Eon's automated cloud backup platform. Toaster EMEA's first fully AI film.
AI Commercial
A Turkish snack brand's commercial generated start to finish with AI, including the music, by a 12-person team.
Chingu Ya!
An iced drink becomes a portal into K-pop-flavored fantasy worlds with three flavor mascots, aimed at Gen Z across Southeast Asia.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Styled by Moto
AI-generated models walk a runway in outfits built from Motorola's batwing logo, in the six Pantone colors of the Razr 50. The models, environments and music are all AI-generated.