Coca-Cola AI ads
4 ads made with generative AI documented for Coca-Cola (2023 to 2025). Tools credited: DALL-E, GPT-4, Kling, Leonardo, Luma, Runway, Stable Diffusion.
- Formats: TV (3), Interactive (1), OOH (1).
- 2 drew documented public backlash.
- Agencies and studios credited: Secret Level, Silverside AI, Bain & Company, Blitzworks, Electric Theatre Collective, OpenAI, VML, Wild Card, WPP Open X.
- Industry: Food & drink.
Holidays Are Coming (2025)
A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Masterpiece
A Coke bottle passes through famous artworks that come to life. AI sped up painterly animation alongside live action, CGI and hand animation.
Create Real Magic
A custom AI art platform that let artists remix Coca-Cola archive assets, with winning works shown on landmark billboards.
More food & drink AI ads
Take Your Time (spec)
An unofficial, semi-autobiographical tribute to Guinness ads: a life lived inside the slow pour of one pint.
Lil Lean promo images
Editorial-style images of models posing with the ice cream brand's 'Lil Lean' treat, which Entertainment Weekly confirmed used AI-generated models.
Pelicana AI chicken-family ad
Anthropomorphized fried-chicken characters in a comedy about a baby that looks like seasoned chicken and a suspicion of infidelity.
Shake Your Bots Off
Svedka's Fembot and new partner Brobot dance at a human party in the brand's first Super Bowl spot. Human dance performances were translated onto the robots through a custom AI pipeline.
Strog Drama
Real fan posts begging for Steak Stroganoff's return are turned into over-the-top AI mini-dramas: a raft survivor, an astronaut, a storm-soaked man.
Liberá tu cocodrilo
A live shoot in Quito combined with AI-generated characters and environments.