Home / Tech & telecom / The Dream Brief
Luma AI · 2026
The Dream Brief
Luma invited creatives to make full commercials with its tools and offered $1M for any entry that won a Cannes Lions Gold.
No official video link on file yet. Send us one.
Tools used
Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.
Reception
400 entries and 21 finalists, per Luma.
Sources
- lumalabs.ai https://lumalabs.ai/news/luma-dream-brief
- de-yan.com https://www.de-yan.com/work/luma
Related ads
Jeep
Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Google VeoLuma
Deel
Dreaming of DEELING
Deel customers drift into dreamlike AI-built worlds where their HR worries disappear. Only the copywriting was human; everything else was generated.
Krea AIFLUXRunwayPikaLuma
Eon.io
Eon.io backup film
A retro-futuristic B2B explainer that contrasts clunky old backup systems with Eon's automated cloud backup platform. Toaster EMEA's first fully AI film.
NotebookLMGoogle VeoElevenLabsLumaGoogle Whisk +2