Ads made with AI video tools
Brand ads whose sources credit an AI video generator or video platform, newest first. Many credit more than one tool; the table links to every ad made with each one.
- 44 ads from 42 brands, released 2023 to 2026.
- 44 of 44 publicly credit at least one AI tool. Most credited: Google Veo (21), Runway (13), Kling (12), Nano Banana (11).
- Formats: TV (14), Social (12), Online video (10), Brand film (9), OOH (2).
- 42 official brand ads and 2 spec ads (unofficial work not commissioned by the brand).
- 5 drew documented public backlash.
AI video tools in the index
| Tool | Ads | What it is |
|---|---|---|
| Google Veo | 21 | Google DeepMind's video generation model family (Veo 3, Veo 3.1), which can generate video with native audio. |
| Runway | 13 | AI video platform and model maker (Gen-4.5, Aleph), widely used for generation and video-to-video edits. |
| Kling | 12 | Video generation model from Kuaishou, also offered on aggregator platforms such as Higgsfield. |
| Luma | 8 | Luma AI, maker of the Dream Machine platform and Ray video models. |
| Higgsfield | 7 | Creator platform that bundles in-house and third-party image and video models (e.g. Kling, Seedance) in one workspace. |
| Seedance | 5 | ByteDance's video generation model family, available directly and through third-party platforms. |
| Hailuo | 2 | Video generation model from MiniMax. |
| Sora | 2 | OpenAI's text-to-video model. |
| HeyGen | 1 | AI avatar, lip-sync and video translation platform. |
| LTX Studio | 1 | AI storyboarding and video production platform from Lightricks. |
| Pika | 1 | AI video generation app. |
| Wan | 1 | Open video generation model family from Alibaba. |
NBA Finals champions celebration
A cinematic, Easter-egg-packed celebration of the NBA Finals winner, prepped for both possible winners and published within five days.
Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Every Journey Matters
A 50+ scene film tracing Saudi lives from school runs to first drives, with Mobil as a quiet constant. The agency says no cameras, crew, locations or actors were used.
Every deck tells a story (spec)
Unofficial spec ad where the face cards break out of the deck, each with its own voice and personality.
Dreaming of DEELING
Deel customers drift into dreamlike AI-built worlds where their HR worries disappear. Only the copywriting was human; everything else was generated.
Splash Pad
Kids play at an ordinary splash pad, except the water is visibly filthy, paired with a stat about 703 million people lacking clean water. Promotes the charity's Experience Lab in Franklin, TN.
Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
Artlist Big Game ad
A behind-the-scenes riff on other Super Bowl LX commercials, made to prove the spot was produced in days. Artlist says it was conceived, produced and delivered in five days with its own AI toolkit.
O carro que conhece você (Haval H6)
A father-daughter story about time passing, used to launch the Haval H6 hybrid SUV. GWM calls it Brazil's first car commercial made 100% with AI, with virtual actors and an AI-generated song.
Maradona Official apparel launch
A complete AI-built brand world for the first official Maradona apparel label, timed to the World Cup.
Moria hybrid launch campaign
Giant real-world installations for the series Moria were extended on social with three hyperreal AI 'installations': oversized nails, a rooftop piece and a planetarium.
Liberá tu cocodrilo
A live shoot in Quito combined with AI-generated characters and environments.
Don't Touch My Mini
Mini fragrances keep vanishing from creator packages, so Adopt activates a fictional 'Code Rose' crisis unit and locks the rest in safes.
The Dream Brief
Luma invited creatives to make full commercials with its tools and offered $1M for any entry that won a Cannes Lions Gold.
The ultimate collector (Impossible Ad)
A four-act fashion film tracing the founder's path from Sag Harbor vintage shops to Paris to an endless pink dinner party. Made for Google's Creative Lighthouse 'Impossible Ads' program.
Snapple Real Facts films
Hundreds of under-the-cap 'Real Facts' turned into surreal short films, like a conga line of migrating spiny lobsters. AI use was disclosed in the social posts.
Stan the State Farm Stanchion Pad
The red stanchion pad under the basket becomes a deadpan AI social commentator. Gemini drafts responses to live highlights, and Veo 3 renders lip-synced clips after a quick human review.
Eon.io backup film
A retro-futuristic B2B explainer that contrasts clunky old backup systems with Eon's automated cloud backup platform. Toaster EMEA's first fully AI film.
60 Days of Prepmas (Mary Prepmas)
A polite, faintly passive-aggressive AI assistant counts down 60 days to Christmas across 81 human-written scripts, each spot live for 24 hours.
Planning a Quick Getaway? Just Ask Google
A plush turkey named Tom uses Search's AI Mode to plan an escape before Thanksgiving. Google's first fully AI-generated TV ad.
AI Commercial
A Turkish snack brand's commercial generated start to finish with AI, including the music, by a 12-person team.
Locos
Spontaneous low-cost trips, from carbonara in Rome to a gondola in Venice, in the airline's first fully AI campaign. The title plays on 'locos' and 'low-cost'.
Pulled Over (spec)
Unofficial fan-made Liquid Death ad built entirely in Veo 3.
(w)Rap Battle
A diss-track music video aimed at McDonald's returning Snack Wrap, billed as the first AI-generated diss track. Made in about three days after the team scrapped image-to-video and switched to Veo 3 only.
eToro is Everywhere
Built on the Baader-Meinhof effect: once you start investing, you notice investors everywhere. A global campaign localized into 15 languages and billed as one of the first large brand campaigns fully produced with Veo 3.
Kalshi NBA Finals spot
A rapid-fire montage of surreal characters betting on everything. 300-400 Veo 3 generations were cut to about 15 clips in two to three days.
Spend Right (national TV spot)
AI-generated people describe how they'll 'spend right today' in a standard-format credit card commercial, which Coign called the first fully AI-generated national TV ad in financial services.
AI avatars campaign (openly fake spokespeople)
Lifelike AI spokespeople admit they're fake while talking up Ritual's traceable ingredients and clinical studies. Concepted and executed in a 24-hour sprint right after Veo 3 launched.
Chile snow season (Veo 3 campaign)
Four videos of different AI-generated travelers urging viewers to book flights to Chile's ski season. LATAM was Google's first client in Brazil to run a Veo 3 campaign.
Chingu Ya!
An iced drink becomes a portal into K-pop-flavored fantasy worlds with three flavor mascots, aimed at Gen Z across Southeast Asia.
trivago x Jürgen Klopp (AI localization)
A single Klopp shoot localized into 12 languages with AI lip-sync and voice adjustment, airing in about 20 countries.
Surface for Business (Copilot+ PCs)
A product ad for Surface Pro and Surface Laptop for Business mixing live-action close-ups with AI-generated quick cuts of people at work. AI stills were animated in Hailuo or Kling.
Louis' Christmas Eve
Louis the Cat, a long-running KPN character, goes on a Christmas Eve adventure in the Dutch telecom's first fully AI-generated commercial, built shot by shot from a director's board.
Cathay Cargo animal freighter film
A modern-day ark: sloths, alpacas, parrots and giraffes calmly board a Cathay Cargo freighter. Planned as a live-action animal shoot, then made without shooting a single frame.
Taxfix Veo commercials
The German tax app tested AI-only, human-made and hybrid spots against each other on YouTube, then moved to Veo 3 commercials for connected TV. Gemini was used to structure prompts.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Be the investor you want to be
An AI cast delivers 'I'm the one who can be 100 different investors all at once'. Aired in 45 markets in 19 languages.
The Origin of Toys"R"Us
Founder Charles Lazarus dreams up Geoffrey the Giraffe. The first brand film made with Sora, with corrective VFX and an original score.
Styled by Moto
AI-generated models walk a runway in outfits built from Motorola's batwing logo, in the six Pantone colors of the Razr 50. The models, environments and music are all AI-generated.
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Michelin tire through the seasons
A tire travels through changing landscapes to show seasonal tire types, originally planned as stop-motion.
Under Armour Chile (national hockey teams)
Under Armour's first commercial produced in Chile: a night-time hockey shoot with fire effects added in Runway.
Woolite goats
A one-shot brief for a soft-furred goat grew into a minute-long piece with goats in many situations, enabled by AI.
Member testimonial TV spot (100-member end card)
A national testimonial spot whose end card animates a grid of 85+ real Chime members, built by turning their UGC photos into broadcast-ready moving portraits.
Brands
- Coca-Cola4
- eToro2
- Under Armour2
- Adopt Parfums: Don't Touch My Mini
- Artlist: Artlist Big Game ad
- Bicycle Playing Cards: Every deck tells a story (spec)
- Cathay Cargo: Cathay Cargo animal freighter film
- charity: water: Splash Pad
- Chime: Member testimonial TV spot (100-member end card)
- Chingu Cafe: Chingu Ya!
- Coign: Spend Right (national TV spot)
- Deel: Dreaming of DEELING
- Doyuyo: AI Commercial
- Eon.io: Eon.io backup film
- ESPN / SportsCenter: NBA Finals champions celebration
- Google: Planning a Quick Getaway? Just Ask Google
- GWM Brasil: O carro que conhece você (Haval H6)
- Jeep: Tire Story
- Kalshi: Kalshi NBA Finals spot
- Kitchen Warehouse: 60 Days of Prepmas (Mary Prepmas)
- KPN: Louis' Christmas Eve
- LATAM Airlines: Chile snow season (Veo 3 campaign)
- Liquid Death: Pulled Over (spec)
- LoveShackFancy: The ultimate collector (Impossible Ad)
- Luma AI: The Dream Brief
- Maradona Official: Maradona Official apparel launch
- Michelin: Michelin tire through the seasons
- Microsoft Surface: Surface for Business (Copilot+ PCs)
- Mobil: Every Journey Matters
- Motorola: Styled by Moto
- Netflix Latin America: Moria hybrid launch campaign
- Popeyes: (w)Rap Battle
- Ritual: AI avatars campaign (openly fake spokespeople)
- Salomon: Salomon global brand campaign
- Snapple: Snapple Real Facts films
- State Farm: Stan the State Farm Stanchion Pad
- Tango: Liberá tu cocodrilo
- Taxfix: Taxfix Veo commercials
- Toys"R"Us: The Origin of Toys"R"Us
- trivago: trivago x Jürgen Klopp (AI localization)
- Wizz Air: Locos
- Woolite: Woolite goats