AI commercials by big brands
Official ads made with generative AI by household-name brands, grouped by industry. Which brands count as household names is our editorial call; every ad detail is sourced.
- 39 ads from 34 brands, released 2022 to 2026.
- 24 of 39 publicly credit at least one AI tool. Most credited: Google Veo (7), Kling (5), Runway (5), Nano Banana (4).
- Formats: Social (17), TV (9), Online video (5), Brand film (4), Print (4).
- 15 drew documented public backlash, and 4 were pulled or taken down.
Food & drink
Snapple Real Facts films
Hundreds of under-the-cap 'Real Facts' turned into surreal short films, like a conga line of migrating spiny lobsters. AI use was disclosed in the social posts.
It's the Most Terrible Time of the Year
A montage of holiday disasters (smashed gifts, caroling mishaps, Santa in traffic) ending with 'hide out in McDonald's till January'.
Holidays Are Coming (2025)
A second AI remake of the 1995 truck spot, now centered on animals (polar bears, penguins, puppies) watching the trucks pass.
(w)Rap Battle
A diss-track music video aimed at McDonald's returning Snack Wrap, billed as the first AI-generated diss track. Made in about three days after the team scrapped image-to-video and switched to Veo 3 only.
Holidays Are Coming (2024 AI remake)
An AI remake of the classic 1995 Christmas truck ad, made by three AI studios.
Million Dollar Whopper
Fans picked toppings and AI generated an image of their custom Whopper plus a shareable ad with a personalized jingle.
Different Every Time
Two friends eat a Starburst and get pulled into AI-styled worlds. A modular pipeline produced 20 world styles and 320 video variants so viewers rarely see the same ad twice.
Masterpiece
A Coke bottle passes through famous artworks that come to life. AI sped up painterly animation alongside live action, CGI and hand animation.
Create Real Magic
A custom AI art platform that let artists remix Coca-Cola archive assets, with winning works shown on landmark billboards.
A.I. Ketchup
Heinz prompted an AI image generator with 'ketchup' and variations like 'ketchup renaissance', and the results kept looking like Heinz. A follow-up to its 'Draw Ketchup' campaign.
Fashion & beauty
DeVain Digital Creative Project
Surreal, deliberately uncanny AI visuals built around the DeVain handbag as an artist collaboration.
Guess AI model ad in Vogue
A two-page Vogue ad featuring an AI-generated model, Vivienne.
J.Crew x Vans Instagram images
Nostalgic-looking campaign images that critics said showed AI glitches. J.Crew credited 'digital art' but did not label it as AI.
H&M AI digital twins (denim)
Digital twins of 30 real models, who keep the rights and get paid, used for social posts and a denim campaign. AI imagery is watermarked.
Skechers Vogue full-page ad
An illustrated full-page ad with warped background figures and garbled text that critics widely read as AI-generated.
Sunset Dream (Mango Teen)
Real garments were photographed, then placed on AI-generated models. Billed as Mango's first fully AI-generated campaign, running in 95 markets.
Tech & telecom
We Come To You
Absurd phone disasters involving ghosts, Sasquatch and UFOs, all fixed by Samsung's doorstep repair service.
Samsung social campaign (AI-generated shorts)
A set of short social videos made with generative AI, each using a different amount of AI-generated material.
Planning a Quick Getaway? Just Ask Google
A plush turkey named Tom uses Search's AI Mode to plan an escape before Thanksgiving. Google's first fully AI-generated TV ad.
AI presenter TikTok ads
An AI-generated presenter pitches home internet and a cashback offer.
Surface for Business (Copilot+ PCs)
A product ad for Surface Pro and Surface Laptop for Business mixing live-action close-ups with AI-generated quick cuts of people at work. AI stills were animated in Hailuo or Kling.
Styled by Moto
AI-generated models walk a runway in outfits built from Motorola's batwing logo, in the six Pantone colors of the Razr 50. The models, environments and music are all AI-generated.
Automotive
Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Every Journey Matters
A 50+ scene film tracing Saudi lives from school runs to first drives, with Mobil as a quiet constant. The agency says no cameras, crew, locations or actors were used.
Come Back Stronger
A Saudi-only AI film marking Volvo's return to the market, telling an emotional human story without ever showing a car.
Como Nossos Pais (VW 70 years)
AI recreates the late singer Elis Regina to duet with her daughter Maria Rita, promoting the electric ID.Buzz.
Michelin tire through the seasons
A tire travels through changing landscapes to show seasonal tire types, originally planned as stop-motion.
Sports & outdoor
Equinox global campaign (AI 'false realities')
A campaign Equinox said explored 'the false realities created by AI', including an image of an Asian woman's head as a robot.
Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Under Armour Chile (national hockey teams)
Under Armour's first commercial produced in Chile: a night-time hockey shoot with fire effects added in Runway.
Entertainment & media
The End of Oak Street x Dogbone Podcast
AI-animated dog podcast hosts interview Starbuck, the dog from the film, to promote the movie's release.
NBA Finals champions celebration
A cinematic, Easter-egg-packed celebration of the NBA Finals winner, prepped for both possible winners and published within five days.
Moria hybrid launch campaign
Giant real-world installations for the series Moria were extended on social with three hyperreal AI 'installations': oversized nails, a rooftop piece and a planetarium.
Finance & insurance
Stan the State Farm Stanchion Pad
The red stanchion pad under the basket becomes a deadpan AI social commentator. Gemini drafts responses to live highlights, and Veo 3 renders lip-synced clips after a quick human review.
Drive Like an Animal
AI-generated animals (including a llama) take over the roads, with Flo's voice retained.
Travel
Chile snow season (Veo 3 campaign)
Four videos of different AI-generated travelers urging viewers to book flights to Chile's ski season. LATAM was Google's first client in Brazil to run a Veo 3 campaign.
trivago x Jürgen Klopp (AI localization)
A single Klopp shoot localized into 12 languages with AI lip-sync and voice adjustment, airing in about 20 countries.
Retail & home
Brands on this page
- Coca-Cola4
- Samsung2
- Under Armour2
- Burger King: Million Dollar Whopper
- Equinox: Equinox global campaign (AI 'false realities')
- ESPN / SportsCenter: NBA Finals champions celebration
- Google: Planning a Quick Getaway? Just Ask Google
- Guess: Guess AI model ad in Vogue
- H&M: H&M AI digital twins (denim)
- Heinz: A.I. Ketchup
- J.Crew: J.Crew x Vans Instagram images
- Jeep: Tire Story
- LATAM Airlines: Chile snow season (Veo 3 campaign)
- Mango: Sunset Dream (Mango Teen)
- McDonald's Netherlands: It's the Most Terrible Time of the Year
- Michelin: Michelin tire through the seasons
- Microsoft Surface: Surface for Business (Copilot+ PCs)
- Mobil: Every Journey Matters
- Motorola: Styled by Moto
- Netflix Latin America: Moria hybrid launch campaign
- Popeyes: (w)Rap Battle
- Progressive: Drive Like an Animal
- Salomon: Salomon global brand campaign
- Skechers: Skechers Vogue full-page ad
- Snapple: Snapple Real Facts films
- Starburst: Different Every Time
- State Farm: Stan the State Farm Stanchion Pad
- Toys"R"Us: The Origin of Toys"R"Us
- trivago: trivago x Jürgen Klopp (AI localization)
- Valentino Garavani: DeVain Digital Creative Project
- Vodafone Germany: AI presenter TikTok ads
- Volkswagen do Brasil: Como Nossos Pais (VW 70 years)
- Volvo Cars: Come Back Stronger
- Warner Bros.: The End of Oak Street x Dogbone Podcast