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Motorola · Jun 2024 Backlash

Styled by Moto

AI-generated models walk a runway in outfits built from Motorola's batwing logo, in the six Pantone colors of the Razr 50. The models, environments and music are all AI-generated.

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Tools used

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

Launched the same week as the Toys"R"Us Sora ad backlash; took about four months to make.

Sources

  1. campaignlive.com https://www.campaignlive.com/article/motorola-launches-campaign-made-entirely-generative-a…
  2. marketingdive.com https://www.marketingdive.com/news/motorola-ai-generated-fashion-razr-campaign/720268/

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