Under Armour AI ads
2 ads made with generative AI documented for Under Armour (2024). Tools credited: Runway.
- Formats: Online video (1), TV (1).
- 1 drew documented public backlash.
- Agencies and studios credited: Simple, Tool, Trópico, Wes Walker.
- Industry: Sports & outdoor.
Under Armour
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Runway
Under Armour (Chile)
Under Armour Chile (national hockey teams)
Under Armour's first commercial produced in Chile: a night-time hockey shoot with fire effects added in Runway.
Runway
More sports & outdoor AI ads
Equinox
Equinox global campaign (AI 'false realities')
A campaign Equinox said explored 'the false realities created by AI', including an image of an Asian woman's head as a robot.
Tools undisclosed
Quechua (Decathlon)
Beyond the Tests (MH900)
A glitch-born robot, QUECH-01, escapes to test a new hiking boot in the wild, then concludes human testers make the final call.
Tools undisclosed
Salomon
Salomon global brand campaign
A live-action heroine shot on green screen moves through shape-shifting AI-generated worlds. Launched around the opening of the Milan Olympics, then rolled out worldwide.
Runway