Under Armour
Forever Is Made Now (Anthony Joshua)
A mixed-media spot with Anthony Joshua combining AI video, AI photo, CGI and 35mm footage while he was in fight camp.
Runway
Starburst (Mars)
Different Every Time
Two friends eat a Starburst and get pulled into AI-styled worlds. A modular pipeline produced 20 world styles and 320 video variants so viewers rarely see the same ad twice.
Getty Images generative AI