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Artlist · Feb 2026

Artlist Big Game ad

A behind-the-scenes riff on other Super Bowl LX commercials, made to prove the spot was produced in days. Artlist says it was conceived, produced and delivered in five days with its own AI toolkit.

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Tools used

Tools are listed only when credited by the brand, agency, studio or tool maker in a cited source.

Reception

CNBC reported it cost a few thousand dollars to make; Ad Age named it AI ad of the week; The Verge was critical of the year's AI-made Super Bowl ads.

Sources

  1. artlist.io https://artlist.io/blog/super-bowl-ads-2026-artlist/
  2. cnbc.com https://www.cnbc.com/2026/02/06/super-bowl-ai-companies-pour-big-money-into-ads.html
  3. adage.com https://adage.com/technology/ai/aa-ad-of-the-week-artlist-regional-super-bowl-ad/
  4. theverge.com https://www.theverge.com/entertainment/875886/super-bowl-2026-ai-generated-ads-were-terrib…

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