Guess AI ads
1 ad made with generative AI documented for Guess (2025). Tools credited: Undisclosed.
- 1 drew documented public backlash.
- Agencies and studios credited: Seraphinne Vallora.
- Industry: Fashion & beauty.
More fashion & beauty AI ads
Fang Taozi contact lens ad
AI actress Fang Taozi tells a friend her colored contact lenses stay comfortable all day. Neither woman in the ad is real.
Maradona Official apparel launch
A complete AI-built brand world for the first official Maradona apparel label, timed to the World Cup.
Don't Touch My Mini
Mini fragrances keep vanishing from creator packages, so Adopt activates a fictional 'Code Rose' crisis unit and locks the rest in safes.
The ultimate collector (Impossible Ad)
A four-act fashion film tracing the founder's path from Sag Harbor vintage shops to Paris to an endless pink dinner party. Made for Google's Creative Lighthouse 'Impossible Ads' program.
DeVain Digital Creative Project
Surreal, deliberately uncanny AI visuals built around the DeVain handbag as an artist collaboration.
J.Crew x Vans Instagram images
Nostalgic-looking campaign images that critics said showed AI glitches. J.Crew credited 'digital art' but did not label it as AI.