Michelin AI ads
1 ad made with generative AI documented for Michelin (2023). Tools credited: Runway.
- Agencies and studios credited: BETC, Prose on Pixels.
- Industry: Automotive.
More automotive AI ads
Tire Story
A discarded tire chases a Jeep across different terrains looking for a new home. The AI-generated vehicles were approved by product specialists to the same standard as filmed footage.
Every Journey Matters
A 50+ scene film tracing Saudi lives from school runs to first drives, with Mobil as a quiet constant. The agency says no cameras, crew, locations or actors were used.
O carro que conhece você (Haval H6)
A father-daughter story about time passing, used to launch the Haval H6 hybrid SUV. GWM calls it Brazil's first car commercial made 100% with AI, with virtual actors and an AI-generated song.
All New MG3 launch spot
Launch commercial for the gasoline and hybrid MG3 with AI-generated images, video, voiceover and music. Described as Latin America's first AI-made spot.
Come Back Stronger
A Saudi-only AI film marking Volvo's return to the market, telling an emotional human story without ever showing a car.
Como Nossos Pais (VW 70 years)
AI recreates the late singer Elis Regina to duet with her daughter Maria Rita, promoting the electric ID.Buzz.