Progressive AI ads
1 ad made with generative AI documented for Progressive (2025). Tools credited: Undisclosed.
- 1 drew documented public backlash.
- Industry: Finance & insurance.
More finance & insurance AI ads
Stan the State Farm Stanchion Pad
The red stanchion pad under the basket becomes a deadpan AI social commentator. Gemini drafts responses to live highlights, and Veo 3 renders lip-synced clips after a quick human review.
eToro is Everywhere
Built on the Baader-Meinhof effect: once you start investing, you notice investors everywhere. A global campaign localized into 15 languages and billed as one of the first large brand campaigns fully produced with Veo 3.
Kalshi NBA Finals spot
A rapid-fire montage of surreal characters betting on everything. 300-400 Veo 3 generations were cut to about 15 clips in two to three days.
Spend Right (national TV spot)
AI-generated people describe how they'll 'spend right today' in a standard-format credit card commercial, which Coign called the first fully AI-generated national TV ad in financial services.
Taxfix Veo commercials
The German tax app tested AI-only, human-made and hybrid spots against each other on YouTube, then moved to Veo 3 commercials for connected TV. Gemini was used to structure prompts.
Be the investor you want to be
An AI cast delivers 'I'm the one who can be 100 different investors all at once'. Aired in 45 markets in 19 languages.