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Ritual AI ads

1 ad made with generative AI documented for Ritual (2025). Tools credited: Google Veo.

Jun 2025·Social
Ritual

AI avatars campaign (openly fake spokespeople)

Lifelike AI spokespeople admit they're fake while talking up Ritual's traceable ingredients and clinical studies. Concepted and executed in a 24-hour sprint right after Veo 3 launched.

Google Veo

More retail & home AI ads

Aug 2026·Cinema
Royaloak Furniture

International Furniture. Unbeatable Price.

A light comedy about a woman chasing international experiences who finds international furniture at Royaloak. Billed as its first fully AI-created campaign.

Tools undisclosed
2026·Brand film
Bidetlity

The Wipemare

A darkly surreal satire of Western toilet-paper habits that makes the case for washing instead.

Tools undisclosed
Oct 2025·Brand film, Radio
Kitchen Warehouse (AU)

60 Days of Prepmas (Mary Prepmas)

A polite, faintly passive-aggressive AI assistant counts down 60 days to Christmas across 81 human-written scripts, each spot live for 24 hours.

ElevenLabsMidjourneyKlingGoogle VeoRunway
Jun 2024·Brand film Backlash
Toys"R"Us

The Origin of Toys"R"Us

Founder Charles Lazarus dreams up Geoffrey the Giraffe. The first brand film made with Sora, with corrective VFX and an original score.

Sora
Undisclosed·Online video
Woolite

Woolite goats

A one-shot brief for a soft-furred goat grew into a minute-long piece with goats in many situations, enabled by AI.

Runway

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AI tools Ritual used