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AI ads of 2023
Brand ads made with generative AI and released in 2023, newest first.
5ads
4brands
3with tools disclosed
4tools credited
- 5 ads from 4 brands released in 2023.
- 3 of 5 publicly credit at least one AI tool. Most credited: DALL-E (1), GPT-4 (1), Runway (1), Stable Diffusion (1).
- Formats: Interactive (2), TV (2), Brand film (1), OOH (1), Social (1).
Volkswagen do Brasil
Como Nossos Pais (VW 70 years)
AI recreates the late singer Elis Regina to duet with her daughter Maria Rita, promoting the electric ID.Buzz.
Tools undisclosed
Virgin Voyages
Jen AI
An AI Jennifer Lopez generates personalized cruise invitations to send to friends.
Tools undisclosed
Coca-Cola
Masterpiece
A Coke bottle passes through famous artworks that come to life. AI sped up painterly animation alongside live action, CGI and hand animation.
Stable Diffusion
Coca-Cola
Create Real Magic
A custom AI art platform that let artists remix Coca-Cola archive assets, with winning works shown on landmark billboards.
GPT-4DALL-E
Michelin
Michelin tire through the seasons
A tire travels through changing landscapes to show seasonal tire types, originally planned as stop-motion.
Runway